Stacy Gastelum

"Diagnose with data and treat with design"
- Chandra Narayanan, Co-founder of Sundial
I’m a UX and Product Design Leader who thrives on transforming complex systems into seamless, scalable experiences. At HP, I defined the NorthStar vision for Consumer Printer Setup & Onboarding—aligning global teams across hardware, software, and cloud to deliver measurable impact (4× design efficiency, +10 NPS, +13% CSAT, +7% cloud onboarding). At Samsung, I led design for the Knox enterprise platform, defining the Knox Admin Portal vision and launching the Samsung Knox Design System that unified UX across products and improved OSAT by 85%.
"Stacy grounds her strategic recommendations in thorough primary and secondary research...remarkable ability to break down complex challenges into clear, actionable insights that drive decision-making and alignment across teams."
Sr. Software Product Manager
"Stacy brings a rare blend of creative vision and technical precision... deeply aligned with user needs and business goals...builds strong relationships across geographies and functions, aligning diverse stakeholders and driving initiatives forward with confidence..."
Director of Design, Research & Content
" She is laser focused in efficiency and customer satisfaction, without letting aside organizational goals. Her experience in identifying and optimizing user journeys, testing scenarios, defining and validating hypothesis is priceless...was always available to help ..."
Principal Technical Product Manager